Helping brilliant businesses become impossible to ignore.
Your marketing, handled.
You know your business better than anyone. What's usually missing is the time, the words, or the right specialist to turn that knowledge into marketing that actually works.
That's what tweak is for. Whether it's a single piece of copy, a full campaign, or an ongoing marketing function you don't have to think about; I cover the full marketing mix, either delivered directly or coordinated through a trusted network of specialists I’ve worked with for years. One point of contact, one consistent standard, whatever the job.
I’ve spent 8+ years doing this for businesses of every size; including a growing specialism in regulated industries supporting barristers, chambers and legal professionals, where clear, credible communication matters more than almost anywhere else.
Our Services
Here's what I cover, and how I work.
The majority of services — brand messaging, copywriting, content, strategy, social media management, SEO, email and personal assisting— I deliver personally. The rest — more complex website builds, paid advertising, PR, brand/visual design and photography/videography — is delivered by trusted collaborators in my network who I’ve worked with directly for many years. I manage the relationship and the quality either way, and I’ll always tell you plainly who's doing what, so you know exactly who's behind the work at every stage.
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Say what you do; clearly. Most businesses know what they do; they just can't explain it simply. I work with you to define your core message, your tone of voice, and the words you'll actually use across your website, socials and pitches, so everything sounds consistently, unmistakably like you.
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Look as good as you sound. Messaging and copy only go so far if the visual side doesn't match. Brand building and design - visual identity, logos, and the look and feel that carries your messaging across everything you do - is delivered in close collaboration with a designer I work with directly and trust completely.
We work as one team on this, not a handoff: your messaging and your visual identity are built to match from the start, not bolted together afterwards.
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A plan you'll actually use. Most marketing strategy documents get read once and shelved. I build practical, prioritised plans - what to do, in what order, and why - so you leave with actions, not just theory.
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Copy that actually sounds like a person wrote it. Website pages, service descriptions, email sequences, social content; whatever you need written, I write it in your voice, grounded in what actually makes your business different, not generic marketing-speak.
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Social media, off your plate. Consistent posting, content that sounds like you, and a plan behind it - not just whatever you can squeeze in between everything else. I handle the planning, writing and scheduling so your socials stop being the thing you feel guilty about ignoring.
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Emails people actually open. Campaigns, newsletters and automated sequences (welcome series, nurture flows, re-engagement); written and set up properly, so your list hears from you regularly without you having to write it every time.
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A website that works as hard as you do. I design and build websites end-to-end - copy, structure and visual design - so you're not stitching together a designer, a copywriter and a developer separately.
Straightforward Squarespace sites are built by me directly. For more complex builds - larger sites, custom functionality, or anything beyond a standard template - I work with a trusted developer in our network, so you still get one point of contact and one consistent standard, with the right technical skill behind the build.
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Get found by people already looking for you. On-page SEO, content strategy and the practical technical basics; done properly, explained plainly, and focused on getting the right people to your site, not just more traffic for the sake of it.
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Ads that earn their budget back. Paid social and PPC campaigns, built and managed properly; targeting, creative, budget management and reporting, so you know what's working and what isn't, without having to learn the platforms yourself.
This service is delivered by a trusted paid media specialist in my network, working directly under the tweak umbrella; I stay involved as your main point of contact throughout, so you're not left managing two relationships.
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Get talked about, not just advertised.
Press releases, media outreach, and the communications work that gets your business noticed by people who aren't already looking for you; particularly valuable for the legal and professional-services clients I work with, where credibility and reputation carry real weight.
This service is delivered by a trusted PR specialist in my network, working directly under the tweak umbrella, with me staying involved as your main point of contact throughout.
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Imagery that matches everything else. Great messaging and a great website only go so far without imagery to match. Brand and product photography, and video content, are delivered through a trusted photographer/videographer I work with directly; briefed properly against your messaging and brand, so the finished imagery actually looks like it belongs to the same business as everything else we've built.
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Inbox, calendar and day-to-day admin support, so the operational side of your business runs as smoothly as the marketing does.
Ongoing support, or a one-off project; it’s your call.
Some businesses need a single project done well. Others want ongoing marketing support without the cost (or faff) of hiring in-house or using an agency. I do both; and I'll always tell you exactly how much time you're getting for your money, not just what's included.
A quick word on how the hours work
This is dedicated time on your business — not round-the-clock access. Think of it like having a brilliant marketing manager who works focused hours on your account each week. Every retainer below comes with a clear number of hours or days per month, agreed upfront, so you know exactly what you're getting; no vague promises, no scope creep.
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A focused monthly retainer for businesses that need consistent strategic marketing support without a full outsourced marketing department. Ideal for refining messaging, planning campaigns and keeping momentum from £1,600/month. Book a discovery call.
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Strategic planning combined with hands-on delivery across content, email, social media and campaign execution. Ideal for businesses ready to scale their marketing activity from £3,200/month. Book a discovery call.
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A senior outsourced marketing function combining strategic leadership with hands-on delivery, while coordinating trusted specialists across design, development, paid media, PR and production, from £5,000/month. Book a discovery call.
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A tailored retainer for barristers, chambers and legal professionals, drawing on genuine experience in the sector; priced to reflect that specialism from £3,200/month. Book a discovery call.
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Brand Messaging project — typically 2–4 days of work, delivered over 1–2 weeks, from £1,800
Website copy + build (5–6 pages) — Strategic messaging, website copy, collaborator management and quality assurance from £4,500 plus collaborator costs
Strategic Marketing Foundation Positioning workshops, messaging, customer journey and marketing roadmap, typically 2–3 days of work, delivered over 1–2 weeks from £1,800
Not sure which one fits? That's what the free discovery call is for.
Book your free discovery call
No obligation, just an honest conversation about how I can help.
How We Turned a Legal Chambers' Website Into a Genuine Growth Channel
How We Transformed Email Engagement for a Legal Chambers
How We Helped Barristers Build Personal Brands and Win Industry Recognition