Your business has moved on. Has your marketing?
You're good at what you do. Your marketing should make that obvious.
You know your business inside out. You've built the reputation, developed the expertise and got plenty of good things going on. But somewhere along the way, the marketing hasn't quite kept up.
Maybe your website no longer reflects where the business is now. Your messaging feels muddled. Your social media is inconsistent. You're sitting on loads of ideas but never have time to actually do them. Or you've simply outgrown doing all your marketing yourself.
That's where Tweak comes in.
I help growing, expertise-led businesses work out what their marketing actually needs to do; then I get stuck in and make it happen.
Senior marketing thinking, hands-on execution and no agency faff.
The more established a business becomes, the more complicated its marketing can get. More services, more audiences, more people involved and more things to say.
Before long, your website says one thing, your LinkedIn says another, your sales deck was written three years ago and your marketing plan is somewhere in a folder you haven't opened since January.
You don't necessarily need more marketing.
You need the right marketing, working together.
That's what I help you figure out.
Start with the problem.
You don't need to know exactly what you need before you get in touch. That's partly my job.
But if you already know where the problem is, there are a few ways we can work together.
-
Your marketing feels a bit all over the place and you're not sure what's working. Start with the Tweak Marketing MOT.
A proper look at your current marketing, what's working, what's not and where the biggest opportunities are.
£950 | 1 week
-
Your business has evolved, but the way you talk about it hasn't.
Start with Tweak Your Positioning.
We'll get clear on who you're for, what makes you different, what you want to be known for and how to communicate it.
£1,800 | 1–2 weeks
-
You've got plenty of ideas. You just don't know which ones are worth doing.
Start with the Tweak Marketing Foundation.
Positioning, messaging, customer journey and marketing priorities brought together into one practical plan.
£3,000 | 2 weeks
-
Your website doesn't reflect the business you've become.
Start with Website Tweak.
Strategy, messaging, copy, design and build brought together to create a website that actually does its job.
£4,500 | 3 weeks
-
You've got a new service, event, product or big idea that needs some attention.
Start with a Campaign Sprint.
One clear goal, one focused campaign and everything you need to get it out there.
£3,500 | 3 weeks
-
Sometimes you don't need a project. You need someone who knows your business, understands what you're trying to achieve and keeps the marketing moving.
That's where a Tweak Retainer comes in. Think of it as having a senior marketing person in your corner without hiring a full-time marketing department.
We might spend one month refining your messaging, the next working on a campaign, then switch to website improvements, content, email or whatever the business actually needs.
The work changes, the support stays.
Foundation
For businesses that need a marketing brain in the room. From £1,600/month
Strategy, planning, messaging and ongoing marketing direction.
Growth
For businesses that need the strategy and someone to get the work done. From £3,200/month
Strategic planning combined with hands-on marketing delivery.
Full Service
For businesses that want Tweak to act as their marketing function. From £5,000/month
Senior marketing leadership, hands-on delivery and trusted specialist support when needed.
Don’t just take my word for it
What does Tweak actually help with?
The short answer: whatever your marketing needs next.
That might mean:
-
Getting clear on what you do, who it's for and why people should care.
-
Working out where to focus your time, money and energy and what you can stop doing.
-
Making sure your website reflects the business and gives the right people a reason to get in touch.
-
Turning your expertise into useful, interesting content without creating a full-time job for you.
-
Getting the right message to the right people at the right time.
-
Making it easier for the right people to find you.
-
Making sure everything looks, sounds and feels like the same business.
And when something needs specialist expertise, I'll bring in the right person from my trusted network. You get one point of contact and I make sure the standard stays high.
Not sure what you need?
Good. You don't need to arrive with a perfectly formed marketing brief.
Tell me what's going on in the business, what's frustrating you about the marketing and what you're trying to achieve. We'll work out what's actually needed from there.
No hard sell and no awkward agency pitch, just a conversation about your business.
How We Turned a Legal Chambers' Website Into a Genuine Growth Channel
How We Transformed Email Engagement for a Legal Chambers
How We Helped Barristers Build Personal Brands and Win Industry Recognition