Advice that's actually useful
No filler, no recycled content just practical answers to the questions our clients actually ask us, across career, business and life.
How to brief a copywriter (so you actually get copy that sounds like you)
The single biggest reason copywriting projects go wrong isn't the writing; it's the brief. Get this part right and everything downstream gets easier.
Why your website copy doesn’t sound like you (and how to fix it)
Why so much business website copy ends up sounding generic, and practical steps to make yours sound like an actual person again.