You’re better than the way you come across.
You know exactly what you do and why clients choose you. But ask five people in the business to explain it and you’ll get five different answers. And your website says something else again.
Tweak Your Positioning gives you one clear way to say it, and the words to back it up.
Your marketing, tweaked.
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Your marketing, tweaked. |
The closer you are, the harder it gets.
When you've built a business on real expertise, explaining it simply feels like underselling it. So the explanation gets longer. More services, more sectors, more caveats. Then compliance or a committee has a go, and what's left is accurate, safe and could belong to anyone.
The right clients don't need everything you know. They need to recognise themselves, see that you understand their problem, and believe you're the one to solve it.
What changes
You can explain what you do in a sentence, and people get it
Your website, proposals and LinkedIn all say the same thing
The people who should choose you can see why, quickly
Your marketing sounds like you on a good day, not like a committee
You have words written with your compliance process in mind, so sign-off stops being a fight
What you’ll get
A positioning statement: who you're for, what you do, why you
Your priority audiences, and what each one really cares about
Your value proposition and the proof that backs it up
A messaging framework you can use across your website, proposals and social
Practical tone-of-voice guidance, with examples
Two focused sessions with me, with the thinking done in between
No glossy brand book that lives in a Google Drive folder. Something you'll actually use on Monday.
Why Tweak?
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, healthcare, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
A barristers chambers I worked with sent the same newsletter to everyone. About one in six opened it.
Once each audience got messages written for them, opens went from 17.1% to 55.7%. Same list. Clearer words. More purpose.
Proof
Your business has evolved, but your messaging hasn't
Everyone in the business describes what you do differently
Your website doesn't sound like you any more
Compliance sign-off strips the personality out of everything
You're launching a new service or moving into a new market
You know you're better than you currently come across
It works especially well for chambers, law firms, financial services, healthcare and construction businesses, where the expertise is real and the words have to be careful.
£1,800 · 1–2 weeks · Book a free call
Is it for you?
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
