What are Tweak's packages?

They're focused, fixed-price projects designed to solve a specific marketing problem without committing to ongoing support.

Each package has a clear outcome, timeframe and price, so you know what you're getting before we start.

Current packages include the Tweak Marketing Foundation, Marketing MOT, Tweak Your Positioning, Website Tweak and Campaign Sprint.

If none of those quite fit what you need, that's absolutely fine. We can talk through what you're trying to achieve and work out the right approach.

What if I don't know which package I need?

That's exactly what the discovery call is for. You don't need to arrive with a perfectly formed brief. Tell me what's going on, what's not working and what you're trying to achieve, and I'll help you work out the best place to start.

That might be one of the packages, ongoing support, a completely different project or occasionally, something you don't need Tweak for at all. No hard sell. Just an honest recommendation.

What happens after a package?

That's entirely up to you. You might take the recommendations and run with them yourself. You might come back when you need another specific project. Or, if you want ongoing support, we can look at whether one of the Tweak Retainers makes sense.

There's no obligation to continue. The aim is to leave you with something useful, whether we work together again or not.

How do your monthly retainers work?

Think of ongoing Tweak as having a marketing function without having to build one yourself.

Each retainer gives you a set amount of Tweak time every month, which we use across whatever marketing priorities make the most sense at the time.

That might mean strategy one week, copywriting the next, then a campaign, email or website updates after that. You're not buying a fixed list of deliverables, you're buying a flexible marketing resource that can adapt as your business does.

I'll keep you updated on what's being worked on and how your time is being used, so there are no surprises.

Do I have to commit to ongoing support?

Nope. You can work with Tweak on a one-off package, such as a Marketing MOT, positioning project, website or campaign, without signing up for anything ongoing.

If you need more support afterwards, we can look at a retainer. If you don't, that's absolutely fine too.

I'll recommend what makes the most sense for your business, not what makes me the most money.

Is it retainer support unlimited?

Afraid not and that's actually a good thing.

Retainers are based on dedicated Tweak time rather than unlimited access. That means you know exactly what you're paying for, and we can focus that time on the things that will make the biggest difference.

If something falls outside your agreed time or scope, I'll let you know before we start rather than quietly adding it to the bill.

What happens if I need more support?

That's absolutely fine. If you've used all of your allocated hours and another project crops up, I'll simply let you know and agree any additional time before we start. No unexpected invoices landing in your inbox.

What marketing services do you offer?

Quite a few. I work across the full marketing mix, including:

• Marketing strategy

• Positioning and messaging

• Copywriting and content

• Brand building and design

• Social media

• Email marketing

• Website strategy, copy and builds

• SEO and search marketing

• Paid advertising

• PR and communications

• Photography and videography

I can handle the work directly or bring in trusted specialists when a project needs additional expertise.

If you need something specific that isn't listed, just ask.

Do you build websites?

Yes, but not entirely on my own.

I personally handle the strategy, messaging, copywriting, SEO, project management and the development of simple, Squarespace website builds. For the more technical development work, I work with trusted website specialists I've partnered with for years. You'll still deal directly with me throughout the project, and I'll manage everything behind the scenes.

Who actually does the work?

Most of it is completed by me personally. For specialist services such as website development, paid advertising, branding, PR, photography or videography, I work with experienced collaborators from my trusted network.

I'll always be transparent about who's involved, and I'll never outsource your work without telling you.

Can you work with my existing team?

Absolutely. I’m just as happy working alongside your in-house team, freelancers or other agencies as I am leading projects myself. My aim is to make life easier, not more complicated.

How quickly can we get started?

Usually pretty quickly. I'll start with a conversation about what you're trying to achieve, then recommend the best way to work together. If we're a good fit, I'll agree a scope, timeline and get cracking.

Do you guarantee results?

I'd love to say yes but nobody honest can. Good marketing is a combination of strategy, consistency, timing and plenty of external factors I can't control. What I can promise is thoughtful advice, quality work, clear communication and a genuine investment in helping your business grow.

Are the package prices fixed?

Yes. The packages have a clear scope, outcome, timeframe and starting price, so you'll know what you're committing to before we start.

If your requirements fall outside the standard package, I'll explain what's different and agree any additional cost with you before we begin.

Retainers work differently: they're based on an agreed monthly investment and dedicated Tweak time, giving you more flexibility as priorities change.

What if I don't know exactly what I need?

You're definitely not alone. Lots of my clients come to me knowing something isn't working—they're just not sure what's missing. I'll help you figure that out together and recommend the right approach, even if that's a smaller project than you originally had in mind.

How do I get started?

Easy. Book a free discovery call.

We'll have an informal chat about your business, what's not working, what you're trying to achieve and whether we're the right fit.

I'll then recommend the best way to work together, whether that's a focused package, ongoing support or something else entirely.

No hard sell. No pressure. Just an honest conversation.