The website you’d rather not send people to.
You know the one. Built a few years ago, signed off by the committee and describing a business you’ve since outgrown. Services you don’t really offer any more. A paragraph about excellence and a contact form that may or may not work.
Website Tweak rebuilds it around the business you are now: strategy, words and build, in one place.
Your marketing, tweaked.
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Your marketing, tweaked. |
Pretty isn’t the point. Useful is.
A website's job is simple: help the right person understand what you do, trust you, and get in touch. Most websites I review fail the first part in the first ten seconds.
So I don't start with colours and fonts. I start with who's looking, what's going through their head, and what they need to see before they pick up the phone. Then I write it. Then I build it.
No briefing a copywriter, a designer and a developer separately and hoping they talk to each other.
Proof
A barristers' chambers had a real opportunity with clients coming to them directly, but those clients were landing on the site, getting lost and leaving.
I rebuilt it around who was looking and what they needed. They now rank first locally on Google for their core specialism, and direct client work went from single figures to over a quarter of their cases.
Another client, a brand new fire safety business, had no track record to point to and with my help, their website users grew 46% in the first four months after launch.
What you’ll get
Strategy: a review of your current site, what the new one needs to do, sitemap and the journey to an enquiry
Copy: new words for 5–6 core pages, with headlines, calls to action and basic on-page SEO
Design and build: a Squarespace site that works properly on a phone, with forms, analytics and SEO settings set up
Launch: testing, final changes and support getting it live
Not included as standard: brand identity, photography, video, e-commerce or complex custom development. Happy to quote for those separately.
Why Tweak?
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, healthcare, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
Your business has changed and your website hasn't
You're a bit embarrassed to send people to it
Enquiries aren't coming through it, or they're the wrong ones
You can't easily update it yourself
You're about to launch, rebrand or move into a new market
I build for chambers, law firms, healthcare, construction, financial services and other expertise-led businesses, where the site has to reassure careful buyers and stay on the right side of the rules.
£4,500 · 3 weeks · Book a free call
Is it for you?
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
