Plenty of marketing ideas. No idea which ones are worth doing.
Someone says LinkedIn, someone else says a new website. The partner’s nephew says TikTok. Meanwhile the marketing that is happening isn’t connect to anything and nobody can say whether it’s working.
The Marketing Foundation turns all of that into one plan you can actually follow.
Your marketing, tweaked.
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Your marketing, tweaked. |
Strategy should make marketing simpler.
A good strategy isn't a document you're proud of. It's the thing that lets you say "right, we're not doing that" with confidence.
So we start with the business: who you want more of, what they need to believe, and how they find you. Then we decide which channels deserve your time, what each one is for, and what happens first. Sometimes the smartest decision is to do less, properly.
What we’ll work through
Positioning and messaging: who you're for, what makes you different, how to say it
Your customer journey: what someone needs to see and believe from first hearing of you to signing
Your channels: which are worth it, which aren't, and what each one needs to do
Your content: themes, formats and the questions your clients actually ask
Your opportunities: campaigns, launches, events and quick wins
Your 90-day roadmap: what to do, when, why, and what can wait
What you’ll get
A marketing strategy built around your business, not a template
A positioning and messaging framework
Your customer journey, mapped
A channel and content plan
A 90-day roadmap and a priority action list
Two strategy sessions and a final walkthrough
You'll leave knowing what you're doing, why you're doing it and what happens next. Including what you can stop worrying about.
Why Tweak?
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, healthcare, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
You've grown, but your marketing hasn't caught up
You've got lots of ideas and no clear priorities
You're doing a bit of everything without knowing what's working
You're about to invest properly in marketing and want a plan first
You have someone doing your marketing, but they need senior direction
You're the one responsible for marketing and need someone experienced in your corner
Particularly useful for chambers, firms and regulated businesses where decisions go through partners, members or a committee: a clear plan is far easier to get agreed than a list of ideas.
£3,000 · 2 weeks · Book a free call
Is it for you?
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
