Marketing keeps slipping to the bottom of the list.
It's not that you don't care about it. It's that it's 9pm, the client work is done, and marketing is still sitting there, waiting for someone with the time and the know-how to pick it up.
A Tweak retainer gives you that someone. Senior, hands-on, and close enough to your business to actually get it.
Your marketing, tweaked.
|
Your marketing, tweaked. |
Hiring a Head of Marketing is a big commitment. An agency gives you account managers and monthly reports. A freelancer does what you ask, whether or not it's the right thing.
With a retainer, you get me. I'll learn the business, tell you what matters, and do the work. When something needs a specialist (design, photography, video, paid ads), I bring in people I trust, and you still only deal with me.
And I won't fill your hours with busywork. One month it's a campaign. The next, the website needs attention. The work changes because your business changes. That's the point.
You don’t need a marketing department. You need someone in your corner.
Three levels
Foundation
Who it’s for: Businesses that need a senior marketing brain in the room
What it looks like: Planning, priorities, messaging, content plans, copy reviews, keeping suppliers on track
Cost: From £1,600 a month
Growth
Who it’s for: Businesses that need the strategy and someone to do the work
What it looks like: Everything in Foundation, plus hands-on delivery: LinkedIn, email, website updates, campaigns, case studies, reporting
Cost: From £3,200 a month
Full Service
Who it’s for: Businesses that want Tweak to be their marketing function
What it looks like: Everything in Growth, plus marketing leadership: annual planning, budgets, KPIs, and managing specialists for you
Cost: From £5,000 a month
Why Tweak?
Senior strategy, not a junior account handler.
You get 8+ years of hands-on experience (agency-side, in-house, private and public sector) working directly on your account. Not a strategist who hands you off to whoever's free.
A genuine specialism in regulated industries.
Barristers, chambers, financial and professional services, healthcare, the construction sector — I understand the compliance pressures and credibility bar these sectors work to, and write accordingly. This isn't a generalist agency bolting on a niche.
One point of contact with the right people on call.
You don't need to become a project manager just because your marketing needs more than one skill. I'll handle the strategy, relationship and quality. When a project needs specialist expertise (design, development, paid media, PR, photography or anything else) I'll bring in the right people from my trusted network.
Pricing you can actually plan around.
Every retainer and project comes with a clear number of hours and a clear price before you commit; no vague scopes, no surprise invoices, no "depends on the project" shrugs.
Don’t just take my word for it…
You know marketing matters, but nobody in the business has the time or the experience to lead it
You have someone doing marketing who needs senior direction
You've outgrown ad-hoc freelancers but don't want an agency
You need marketing that understands your regulator, your clients and your partners or members
I work mostly with chambers, barristers, law firms and other regulated or expertise-led businesses, though the retainer works for any business that's outgrown doing marketing in its spare time.
From £1,600 · Book a free call
Is it for you?
Know you need a tweak, but not sure which one?
That's exactly what the discovery call is for.
Tell me what's going on in the business, what's not working and what you're trying to achieve. I'll point you in the right direction.
