How we turned a legal chambers' website into a genuine growth channel
This case study focuses specifically on the website redevelopment project delivered for a specialist legal chambers, where the existing site was actively holding back growth rather than supporting it.
Client’s challenges
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The existing website wasn't built around how clients actually search for and choose legal representation, and search visibility was limited.
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Direct Access is an increasingly important route for chambers, but the site's structure and navigation weren't set up to guide these clients toward an enquiry.
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Without conversion tracking, there was no clear picture of which pages, content or changes actually drove enquiries.
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We remapped the site around real client journeys, rebuilding navigation and content to make direct-access routes clear and simple to follow.
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On-page SEO and content improvements were built in from the start, rather than bolted on afterwards.
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We introduced proper tracking so every future decision about the site could be made on evidence, not guesswork.
Our approach
Results
Backlinks increased from 96 to 352
Achieved a #1 local search ranking for the chambers' core specialism
A significant rise in direct-access enquiries and instructions following launch, with direct-access work growing from single figures to over a quarter of total chambers cases
Lisa Edmunds, CEO
“Danni led the redevelopment of our website, improved our online visibility, significantly increased engagement across our marketing channels and helped grow our Direct Access work through thoughtful, data-driven campaigns. If you're looking for someone who combines strategic thinking with practical delivery and truly invests in your business, I wouldn't hesitate to recommend Danni.”
Ready to make your website work harder?
Reach out to us using the form to book your free discovery call to talk through what this could look like for your chambers or firm.