How we turned a legal chambers' website into a genuine growth channel
This case study focuses specifically on the website redevelopment project delivered for a specialist legal chambers, where the existing site was actively holding back growth rather than supporting it.
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The existing website wasn't built around how clients actually search for and choose legal representation, and search visibility was limited.
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Direct Access is an increasingly important route for chambers, but the site's structure and navigation weren't set up to guide these clients toward an enquiry.
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Without conversion tracking, there was no clear picture of which pages, content or changes actually drove enquiries.
Client’s challenges
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We remapped the site around real client journeys, rebuilding navigation and content to make direct-access routes clear and simple to follow.
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On-page SEO and content improvements were built in from the start, rather than bolted on afterwards.
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We introduced proper tracking so every future decision about the site could be made on evidence, not guesswork.
Our approach
Results
Backlinks increased from 96 to 352
Achieved a #1 local search ranking for the chambers' core specialism
A significant rise in direct-access enquiries and instructions following launch, with direct-access work growing from single figures to over a quarter of total chambers cases
Lisa Edmunds, CEO
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