How we transformed email engagement for a legal chambers from a 17% open rate to 55%
This case study covers the email marketing overhaul delivered for a specialist legal chambers, where existing email communications were generic and generating very little engagement.
Client’s challenges
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Communications weren't segmented or personalised, and read like broadcast marketing rather than something written for the recipient.
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Open and click rates were well below what the chambers needed to support genuine business development through email.
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Nothing was being tested; the same approach was repeated every time, regardless of whether it was actually working.
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We rebuilt the email approach around genuinely relevant, targeted content for different audiences, rather than one generic message to everyone.
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Every send became an opportunity to learn; testing subject lines, content and timing to continually improve results.
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We introduced repeatable ways of working so barrister-contributed content could be incorporated into email communications smoothly and consistently.
Our approach
Results
Open rates rose from 17.1% to 55.7%
Click rates rose from 1.85% to 7.4%
Lisa Edmunds, CEO
“Danni exceeded every expectation. She completely transformed our approach to marketing, bringing fresh ideas, clear strategy and, most importantly, measurable results. What impressed me most was Danni’s ability to understand our business inside and out. She didn't just deliver marketing activities; she became a trusted adviser who genuinely cared about our long-term success.”
Ready to send emails that people actually open?
Reach out to us using the form to book your free discovery call to talk through what this could look like for your chambers or firm.