How we built the brand foundations for Apis Performance

The brief: A local personal trainer needed a proper brand built around him; a name, a clear value proposition, a tone of voice, and a way to show up consistently on social media, ahead of a website to bring it all together.

What we delivered

Result

Apis Performance now has a defined brand identity and voice to build on, with a growing social presence already in motion ahead of the website launch'; see the following case study for how that foundation came to life through a real community event.

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How we built the brand foundations for Apis Performance

What we delivered

1. Naming strategy and direction

2. Value proposition and tone of voice

3. Website build and copy optimised for SEO (site build in progress)

4. Social media assets and ongoing content creation support

Result

Ready to refresh your brand identity?

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