Launching the Apis Performance brand through community-first content
Following the development of the Apis Performance brand, the next challenge was bringing it to life.
To mark the launch, we partnered with RUN MCR to deliver the first Sunday Strength Session; a community event designed to introduce the new brand, connect with the local fitness community and create a bank of high-quality content that could be used long after the event had finished.
Rather than simply documenting the morning, our focus was on creating content with longevity—capturing authentic moments, showcasing the energy of the community and producing assets for Apis Performance and event partners to use across their own marketing channels.
Create an event that would:
Introduce the new Apis Performance brand
Build awareness within Manchester's fitness community
Produce engaging social-first content
Capture authentic customer experiences
Deliver value for event sponsors
Generate a library of content for future marketing campaigns
The brief
The challenge
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Launching a new brand isn't just about a new logo or website; it needs real people to engage with it. The challenge was to create an event that felt authentic rather than promotional, encouraging attendees to become part of the brand story while producing content that could continue driving awareness well beyond the event itself.
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At the same time, sponsor brands needed content that showcased their involvement in a natural and engaging way.
What we delivered
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We captured the entire Sunday Strength Session from start to finish, documenting the atmosphere, workouts, interactions and community spirit that defined the event.
Deliverables included:
Full event photography
Cinematic event videography
Behind-the-scenes content
Crowd and atmosphere shots
Lifestyle imagery
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Rather than producing one highlight reel, we created a range of short-form content designed specifically for Instagram and TikTok.
This included:
Viral-inspired Reels
Trending social edits
Dynamic workout clips
Quick-cut community moments
Shareable short-form videos
The result was a varied content library that could be published consistently after the event rather than relying on a single recap video.
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To reinforce authenticity, we interviewed attendees throughout the event, capturing genuine reactions and experiences.
These interviews became valuable social proof, helping communicate the community-focused ethos behind the Apis Performance brand.
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Alongside content for Apis Performance, we produced bespoke promotional videos for event sponsors including:
PureGym
KIND
Stockport Supplement
Sticky Fingers Stockport
Each sponsor received branded content highlighting their involvement, extending the value of their partnership while creating additional exposure across multiple audiences.
Result
The Sunday Strength Session became more than a launch event—it became the first chapter of the Apis Performance community.
Instead of producing content that disappeared after a single weekend, the event generated an extensive library of photography and video assets that continue to support social media, marketing campaigns and future event promotion.
The activation successfully introduced the brand to its target audience while creating valuable content for both Apis Performance and its partners.
Ready to refresh your brand identity?
Reach out to us using the form to book your free discovery call to talk through what this could look like for you.