You noticed my t-shirt. Let's make people notice your business.
If you scanned the QR code on my t-shirt, congratulations; you've just experienced good marketing.
Something interrupted your day enough for you to stop, pull out your phone and scan a QR code.
That's exactly what great marketing should do.
I'm Danni, founder of tweak, and I help businesses attract the right attention through marketing strategy, copywriting, branding and content that actually works.
Why you’re here
Marketing isn't about shouting louder.
It's about saying the right thing to the right people.
Whether you're:
launching a business
refreshing your brand
struggling to explain what makes you different
tired of inconsistent marketing
spending hours creating content that gets ignored
I help you build marketing that feels like you and gets noticed for the right reasons.
Marketing consultancy for growing businesses
Tweak is a UK marketing consultancy helping ambitious businesses grow through clear strategy, compelling copywriting, SEO, content marketing, brand messaging, social media and website development.
Whether you need a one-off project or ongoing marketing support, we become an extension of your team, helping you communicate your value clearly and consistently.
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Say what you do; clearly. Most businesses know what they do; they just can't explain it simply. I work with you to define your core message, your tone of voice, and the words you'll actually use across your website, socials and pitches, so everything sounds consistently, unmistakably like you.
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Look as good as you sound. Messaging and copy only go so far if the visual side doesn't match. Brand building and design - visual identity, logos, and the look and feel that carries your messaging across everything you do - is delivered in close collaboration with a designer I work with directly and trust completely.
We work as one team on this, not a handoff: your messaging and your visual identity are built to match from the start, not bolted together afterwards.
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A plan you'll actually use. Most marketing strategy documents get read once and shelved. I build practical, prioritised plans - what to do, in what order, and why - so you leave with actions, not just theory.
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Copy that actually sounds like a person wrote it. Website pages, service descriptions, email sequences, social content; whatever you need written, I write it in your voice, grounded in what actually makes your business different, not generic marketing-speak.
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Social media, off your plate. Consistent posting, content that sounds like you, and a plan behind it - not just whatever you can squeeze in between everything else. I handle the planning, writing and scheduling so your socials stop being the thing you feel guilty about ignoring.
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Emails people actually open. Campaigns, newsletters and automated sequences (welcome series, nurture flows, re-engagement); written and set up properly, so your list hears from you regularly without you having to write it every time.
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A website that works as hard as you do. I design and build websites end-to-end - copy, structure and visual design - so you're not stitching together a designer, a copywriter and a developer separately.
Straightforward Squarespace sites are built by me directly. For more complex builds - larger sites, custom functionality, or anything beyond a standard template - I work with a trusted developer in our network, so you still get one point of contact and one consistent standard, with the right technical skill behind the build.
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Get found by people already looking for you. On-page SEO, content strategy and the practical technical basics; done properly, explained plainly, and focused on getting the right people to your site, not just more traffic for the sake of it.
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Ads that earn their budget back. Paid social and PPC campaigns, built and managed properly; targeting, creative, budget management and reporting, so you know what's working and what isn't, without having to learn the platforms yourself.
This service is delivered by a trusted paid media specialist in my network, working directly under the tweak umbrella; I stay involved as your main point of contact throughout, so you're not left managing two relationships.
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Get talked about, not just advertised.
Press releases, media outreach, and the communications work that gets your business noticed by people who aren't already looking for you; particularly valuable for the legal and professional-services clients I work with, where credibility and reputation carry real weight.
This service is delivered by a trusted PR specialist in my network, working directly under the tweak umbrella, with me staying involved as your main point of contact throughout.
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Imagery that matches everything else. Great messaging and a great website only go so far without imagery to match. Brand and product photography, and video content, are delivered through a trusted photographer/videographer I work with directly; briefed properly against your messaging and brand, so the finished imagery actually looks like it belongs to the same business as everything else we've built.
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Inbox, calendar and day-to-day admin support, so the operational side of your business runs as smoothly as the marketing does.
Small tweaks, big transformations.
You don't always need a complete rebrand.
Sometimes you need someone who can spot the tweak that changes everything.
The clearer message, the stronger positioning, the website that finally explains what you actually do, the strategy you've never had time to build.
Let’s talk
Whether you scanned because you liked the t-shirt, need help with marketing or you're just curious about what I do...I'd love to hear about your business.
P.S. If you've read this far...the t-shirt worked.
Imagine what I could do for your business.